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In early October 2025, TheraBreath™, known as the leading brand of alcohol-free mouthwashes in the United States, announced the launch of a new line of toothpastes developed with the involvement of dentists and clinically tested. This step reflects a sustained trend in modern dentistry aimed at integrating scientifically backed care products into patients’ daily hygiene protocols. The new pastes are designed to be used in combination with TheraBreath mouthwashes and focus not only on the subjective feeling of freshness but also on addressing the root causes of halitosis.
All new TheraBreath Toothpaste formulations are developed using high-quality ingredients, including stannous fluoride, which is widely used in professional dentistry due to its antimicrobial and anti-inflammatory properties. The products have undergone laboratory and clinical testing, confirming their efficacy, and are designed to support dental professionals’ recommendations for home oral care.
The manufacturer emphasizes that the key goal of the new line was to combine clinical effectiveness with improved flavor characteristics, thereby enhancing patient adherence to regular hygiene practices.
The official presentation of TheraBreath toothpastes to the dental community took place at the ADA SmileCon® exhibition, held from October 23 to 25 in Washington, D.C.
The new product line includes three formulas, each focused on a specific aspect of dental health, allowing clinicians to provide more tailored recommendations for patients.
The TheraBreath Healthy Gums Toothpaste formula is designed to prevent plaque and gingivitis, as well as to control bad breath for up to 12 hours. The Clean Mint flavor profile combines peppermint and spearmint, creating a mild, refreshing taste suitable for daily and long-term use.
TheraBreath Deep Clean Toothpaste is aimed at patients requiring more intensive cleansing. The formula eliminates 99.9% of microorganisms associated with halitosis, plaque formation, and gum inflammation, ensuring confidence in fresh breath for up to 12 hours. The Fresh Mint flavor, with notes of peppermint and eucalyptus, creates a sense of deep cleanliness and pronounced freshness.
A separate line is represented by TheraBreath Whitening Toothpaste—a whitening paste that does not use peroxide. It effectively removes surface pigment stains, making the tooth surface smoother and more polished, with a visible whitening effect observed after just one week with twice-daily brushing. The Dazzling Mint flavor combines classic mint and cooling menthol, providing a long-lasting feeling of oral cleanliness.
According to Anthony Cirigliano, Lead Product Development Engineer at TheraBreath, the brand’s entry into the toothpaste category is a logical extension of its philosophy. He noted that investments in scientific research and clinical trials reflect the company’s commitment to creating products that meet the expectations of dentists and the actual needs of patients. The new line, he stated, combines consistent clinical efficacy, lasting results, and a high level of daily comfort.
The manufacturer recommends using TheraBreath toothpastes in combination with their branded mouthwashes to enhance the effectiveness of home hygiene. This comprehensive approach enables patients to maintain fresh breath and oral health at a level close to professional care.
Currently, TheraBreath toothpastes are available for order by dental clinics through the specialized online platform Hygienesquad. The company also provides educational materials and opportunities to obtain sample products for professional evaluation.
The launch of the TheraBreath Toothpastes line reflects a broader shift in the oral care industry — from universal products to clinically substantiated solutions developed in line with dental professionals’ recommendations. Integrating such products into patients’ daily hygiene habits can contribute to improved long-term preventive outcomes, increased trust in professional advice, and the cultivation of a more conscious attitude toward oral health.
Digital dentistry, innovation and networking in Mallorca — exocad Insights 2026 Introduction PALMA DE MALLORCA, Spain — The fifth edition
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