Jared Baker appointed Chief Growth Officer at Sonrava

Sonrava announced the appointment of Jared Baker to the position of Chief Growth Officer, effective September 15, 2025. Baker will report directly to the company’s Chief Executive Officer, Preet Takkar.

Baker has extensive experience in developing growth strategies for companies in the consumer goods, retail, and service sectors. Previously, he held leadership positions at organizations such as Orangetheory Fitness, Amazon, Freshly, and Kraft Heinz, where he led cross-functional initiatives aimed at expanding access, improving engagement models, and enhancing brand interaction quality.

At Sonrava, Baker will oversee company-wide strategic growth initiatives, including marketing, new patient acquisition, and service expansion. He will also work closely with the operations department to ensure the organization adapts to the ever-changing needs of patients.

Jared Baker has received numerous industry awards for his accomplishments, including the Nielsen Breakthrough Innovation Award, as well as recognition at the Cannes Lions and Effie Awards.

“We are delighted to welcome Jared to Sonrava at such a crucial time for our company,” noted CEO Preet Takkar. “His experience in driving growth and implementing innovation at respected global brands will be invaluable as we continue to expand our presence and increase access to patient care for more people.”