exocad (a division of Align Technology), developer of leading CAD/CAM design software in dentistry, has been awarded prestigious recognition at the 2026 Dental Marketing Award competition. Its “Heroes of Digital Dentistry” campaign won awards in three categories: gold for creativity, silver for effectiveness, and bronze for execution.
The campaign concept places at its center not the company itself, but its users — clinicians and dental technicians who embody the ideas of digital dentistry in their work. The project’s brand ambassadors — six dental professionals — demonstrate creative approach, expertise, and dedication in the use of digital technologies.
The development and implementation of the campaign was carried out by the Frankfurt-based communications group Circle Kommunikation. The joint work of the two teams made it possible to create an authentic narrative that resonated with the target audience.
“This recognition is the result of a combination of a strong idea, honest storytelling about people, and coordinated teamwork,” noted Christine McClymont, head of exocad’s global marketing and communications department. “We are grateful to our colleagues who brought this project to life and to the dental professionals who inspire us every day.”
The competition results were announced at a ceremony in Hamburg on July 28, 2026.
HASSBIO, a global leader in the development of dental prosthetics materials, officially introduced Amber DryMill to the South Korean market.
Variability in the interpretation of dental radiographs between clinicians remains a significant problem, and research documents low detection rates for
OTEXE.COM uses cookies to personalize the services and improve the usability of the site. If you do not want to use cookies, please disable them in your browser settings.
