{"id":24036,"date":"2026-07-28T17:54:45","date_gmt":"2026-07-28T14:54:45","guid":{"rendered":"https:\/\/otexe.com\/?p=24036"},"modified":"2026-07-28T17:54:45","modified_gmt":"2026-07-28T14:54:45","slug":"ecosistema-de-marketing-digital-en-odontologia-exocad-y-el-paradigma-del-branding-centrado-en-el-ser-humano-a-nivel-global","status":"publish","type":"post","link":"https:\/\/otexe.com\/es\/ecosistema-de-marketing-digital-en-odontologia-exocad-y-el-paradigma-del-branding-centrado-en-el-ser-humano-a-nivel-global\/","title":{"rendered":"Ecosistema de marketing digital en odontolog\u00eda: Exocad y el paradigma del branding centrado en el ser humano a nivel global"},"content":{"rendered":"<p>La empresa exocad (divisi\u00f3n de Align Technology), desarrolladora del software l\u00edder para <strong>dise\u00f1o CAD\/CAM<\/strong> en odontolog\u00eda, ha sido galardonada con reconocimientos prestigiosos en el concurso 2026 Dental Marketing Award. <strong>Su campa\u00f1a \u00abHeroes of Digital Dentistry\u00bb gan\u00f3 premios en tres categor\u00edas: oro por creatividad, plata por efectividad y bronce por ejecuci\u00f3n.<\/strong><\/p>\n<h2>Concepto y estructura de la campa\u00f1a<\/h2>\n<p>El concepto de la campa\u00f1a coloca en el centro de atenci\u00f3n no a la empresa misma, sino a sus usuarios \u2014 <strong>cl\u00ednicos e t\u00e9cnicos dentales<\/strong>, que en su trabajo materializan las ideas de la odontolog\u00eda digital. Los embajadores de marca del proyecto \u2014 seis profesionales odontol\u00f3gicos \u2014 demuestran enfoque creativo, experiencia y dedicaci\u00f3n en el uso de tecnolog\u00edas digitales.<\/p>\n<h2>Papel del socio de comunicaci\u00f3n<\/h2>\n<p>El desarrollo e implementaci\u00f3n de la campa\u00f1a fue realizado por el grupo de comunicaci\u00f3n de Fr\u00e1ncfort Circle Kommunikation. El trabajo conjunto de ambos equipos permiti\u00f3 crear una narrativa aut\u00e9ntica que reson\u00f3 con la audiencia objetivo.<\/p>\n<h2>Comentario de la direcci\u00f3n de exocad<\/h2>\n<p>\u00abEste reconocimiento es el resultado de la combinaci\u00f3n de una idea fuerte, un relato honesto sobre las personas y un trabajo de equipo coordinado \u2014 se\u00f1al\u00f3 Christine McClymont, <strong>directora del departamento global de marketing y comunicaciones de exocad<\/strong>. \u2014 Estamos agradecidos con los colegas que llevaron a cabo este proyecto y con los profesionales odontol\u00f3gicos que nos inspiran cada d\u00eda\u00bb.<\/p>\n<h2>Anuncio de resultados<\/h2>\n<p>Los resultados del concurso fueron anunciados en la ceremonia en Hamburgo el 28 de julio de 2026.<\/p>\n<h2>Fuente<\/h2>\n<p><a href=\"https:\/\/www.dental-tribune.com\/news\/gold-silver-and-bronze-for-exocads-heroes-of-digital-dentistry-campaign\/\">Publicaci\u00f3n original<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa exocad (divisi\u00f3n de Align Technology), desarrolladora del software l\u00edder para dise\u00f1o CAD\/CAM en odontolog\u00eda, ha sido galardonada con reconocimientos prestigiosos en el concurso 2026 Dental Marketing Award. Su campa\u00f1a \u00abHeroes of Digital Dentistry\u00bb gan\u00f3 premios en tres categor\u00edas: oro por creatividad, plata por efectividad y bronce por ejecuci\u00f3n. Concepto y estructura de la [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":24031,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[248],"tags":[],"class_list":["post-24036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologias","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecosistema de marketing digital en odontolog\u00eda: Exocad y el paradigma del branding centrado en el ser humano a nivel global - OTEXE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otexe.com\/es\/ecosistema-de-marketing-digital-en-odontologia-exocad-y-el-paradigma-del-branding-centrado-en-el-ser-humano-a-nivel-global\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecosistema de marketing digital en odontolog\u00eda: Exocad y el paradigma del branding centrado en el ser humano a nivel global - OTEXE\" \/>\n<meta property=\"og:description\" content=\"La empresa exocad (divisi\u00f3n de Align Technology), desarrolladora del software l\u00edder para dise\u00f1o CAD\/CAM en odontolog\u00eda, ha sido galardonada con reconocimientos prestigiosos en el concurso 2026 Dental Marketing Award. 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