{"id":24033,"date":"2026-07-28T17:54:28","date_gmt":"2026-07-28T14:54:28","guid":{"rendered":"https:\/\/otexe.com\/?p=24033"},"modified":"2026-07-28T17:54:28","modified_gmt":"2026-07-28T14:54:28","slug":"digital-marketing-ecosystem-in-dentistry-exocad-and-the-paradigm-of-human-centric-branding-at-the-global-level","status":"publish","type":"post","link":"https:\/\/otexe.com\/en\/digital-marketing-ecosystem-in-dentistry-exocad-and-the-paradigm-of-human-centric-branding-at-the-global-level\/","title":{"rendered":"Digital Marketing Ecosystem in Dentistry: Exocad and the paradigm of human-centric branding at the global level"},"content":{"rendered":"<p>exocad (a division of Align Technology), developer of leading <strong>CAD\/CAM design software<\/strong> in dentistry, has been awarded prestigious recognition at the 2026 Dental Marketing Award competition. <strong>Its &#8220;Heroes of Digital Dentistry&#8221; campaign won awards in three categories: gold for creativity, silver for effectiveness, and bronze for execution.<\/strong><\/p>\n<h2>Campaign Concept and Structure<\/h2>\n<p>The campaign concept places at its center not the company itself, but its users \u2014 <strong>clinicians and dental technicians<\/strong> who embody the ideas of digital dentistry in their work. The project&#8217;s brand ambassadors \u2014 six dental professionals \u2014 demonstrate creative approach, expertise, and dedication in the use of digital technologies.<\/p>\n<h2>Role of the Communication Partner<\/h2>\n<p>The development and implementation of the campaign was carried out by the Frankfurt-based communications group Circle Kommunikation. The joint work of the two teams made it possible to create an authentic narrative that resonated with the target audience.<\/p>\n<h2>Comment from exocad Management<\/h2>\n<p>&#8220;This recognition is the result of a combination of a strong idea, honest storytelling about people, and coordinated teamwork,&#8221; noted Christine McClymont, <strong>head of exocad&#8217;s global marketing and communications department<\/strong>. &#8220;We are grateful to our colleagues who brought this project to life and to the dental professionals who inspire us every day.&#8221;<\/p>\n<h2>Announcement of Results<\/h2>\n<p>The competition results were announced at a ceremony in Hamburg on July 28, 2026.<\/p>\n<h2>Source<\/h2>\n<p><a href=\"https:\/\/www.dental-tribune.com\/news\/gold-silver-and-bronze-for-exocads-heroes-of-digital-dentistry-campaign\/\">Original publication<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>exocad (a division of Align Technology), developer of leading CAD\/CAM design software in dentistry, has been awarded prestigious recognition at the 2026 Dental Marketing Award competition. Its &#8220;Heroes of Digital Dentistry&#8221; campaign won awards in three categories: gold for creativity, silver for effectiveness, and bronze for execution. Campaign Concept and Structure The campaign concept places [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":24031,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[242],"tags":[],"class_list":["post-24033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Ecosystem in Dentistry: Exocad and the paradigm of human-centric branding at the global level - OTEXE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otexe.com\/en\/digital-marketing-ecosystem-in-dentistry-exocad-and-the-paradigm-of-human-centric-branding-at-the-global-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Ecosystem in Dentistry: Exocad and the paradigm of human-centric branding at the global level - OTEXE\" \/>\n<meta property=\"og:description\" content=\"exocad (a division of Align Technology), developer of leading CAD\/CAM design software in dentistry, has been awarded prestigious recognition at the 2026 Dental Marketing Award competition. 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