{"id":23933,"date":"2026-07-22T15:02:40","date_gmt":"2026-07-22T12:02:40","guid":{"rendered":"https:\/\/otexe.com\/?p=23933"},"modified":"2026-07-22T15:02:40","modified_gmt":"2026-07-22T12:02:40","slug":"amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market","status":"publish","type":"post","link":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/","title":{"rendered":"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market"},"content":{"rendered":"<p>Austrian CAD\/CAM systems manufacturer refutes industry rumors about financial difficulties and possible sale, pointing to sustained business growth. <strong>Company CEO J\u00fcrgen Kisel gave a comprehensive interview about current strategy and reasons for market speculation, emphasizing that in the economically challenging 2025, the company demonstrated positive momentum.<\/strong><\/p>\n<h2>Growth Paradox Against the Background of Reorganization<\/h2>\n<p>Rumors about Amann Girrbach have been circulating in the industry for some time \u2014 from assumptions about possible sale to concerns regarding financial instability. However, the company&#8217;s internal indicators paint a different picture. <strong>In the milling machine segment, Amann Girrbach recorded a 44% profit on an annual basis, and among rapidly growing companies in the digital restorative solutions sector for dental practices, it ranks among leaders in the American market.<\/strong><\/p>\n<h2>From Laboratory Niche to Mass Market<\/h2>\n<p>Kisel explains the emergence of rumors by the company&#8217;s evolution: from a specialized manufacturer for dental laboratories, Amann Girrbach has transformed into a more broadly oriented industry player, which attracted competitors&#8217; attention and strengthened its market presence. <strong>\u00abWe are no longer flying under the radar,\u00bb he noted. \u00abOur relevance to practices and laboratories has grown significantly.\u00bb<\/strong><\/p>\n<h2>Three Directions of Restructuring<\/h2>\n<p>The restructuring affected the product portfolio, strategic focus, and partner networks. <strong>The company expanded its product line by introducing the Ceramill Motion Air milling machine with guided workflows and Zolid Lunaris material \u2014 high-transparency zirconia ceramic.<\/strong> When used with a compatible furnace with accelerated sintering, single crowns made from Zolid Lunaris are ready in 15 minutes, which supports single-visit treatment.<\/p>\n<p>At the same time, the company focused on core competencies and strategic partnerships \u2014 deliberately declined to develop its own intraoral scanner, instead concluding agreements with distributors Patterson Dental and Henry Schein. Organizational restructuring also affected warehouse management, logistics, research and development, and marketing, including staff reductions, particularly in Germany.<\/p>\n<h2>Transition to Open Architecture<\/h2>\n<p><strong>Open architecture of systems remains a competitive advantage.<\/strong> Practices and laboratories can now purchase products through wholesalers and distributors they already work with, which simplifies procurement processes. Amann Girrbach&#8217;s long-standing experience in the field of zirconia materials is supported by clinical data from years of application.<\/p>\n<h2>Focus on European Markets<\/h2>\n<p>In Europe, particularly in Austria, Germany, and Switzerland, the company intends to expand its presence in dental practices. <strong>In Germany, a dedicated direct sales service for working with laboratories continues to operate.<\/strong> Kisel emphasizes that the key challenge is the global economic situation: investment activity has fallen, appetite for risk has decreased. The solution lies in developing solutions that provide obvious clinical, practical, and economic value.<\/p>\n<p>By the International Dental Exhibition 2027, the company plans to present new products aimed at filling market gaps in aesthetic dentistry and implantology.<\/p>\n<h2>Source<\/h2>\n<p><a href=\"https:\/\/www.dental-tribune.com\/news\/amann-girrbach-addresses-rumours-we-are-no-longer-flying-under-the-radar\/\">Original publication<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austrian CAD\/CAM systems manufacturer refutes industry rumors about financial difficulties and possible sale, pointing to sustained business growth. Company CEO J\u00fcrgen Kisel gave a comprehensive interview about current strategy and reasons for market speculation, emphasizing that in the economically challenging 2025, the company demonstrated positive momentum. Growth Paradox Against the Background of Reorganization Rumors about [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23931,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[242],"tags":[],"class_list":["post-23933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market - OTEXE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market - OTEXE\" \/>\n<meta property=\"og:description\" content=\"Austrian CAD\/CAM systems manufacturer refutes industry rumors about financial difficulties and possible sale, pointing to sustained business growth. Company CEO J\u00fcrgen Kisel gave a comprehensive interview about current strategy and reasons for market speculation, emphasizing that in the economically challenging 2025, the company demonstrated positive momentum. Growth Paradox Against the Background of Reorganization Rumors about [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\" \/>\n<meta property=\"og:site_name\" content=\"OTEXE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/otexeworld\/reviews\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-22T12:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"news bot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@otexeworld\" \/>\n<meta name=\"twitter:site\" content=\"@otexeworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"news bot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\"},\"author\":{\"name\":\"news bot\",\"@id\":\"https:\/\/otexe.com\/en\/#\/schema\/person\/9140d95fa9a582da764836aeeea66419\"},\"headline\":\"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market\",\"datePublished\":\"2026-07-22T12:02:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\"},\"wordCount\":452,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otexe.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg\",\"articleSection\":[\"Technologies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\",\"url\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\",\"name\":\"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market - OTEXE\",\"isPartOf\":{\"@id\":\"https:\/\/otexe.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg\",\"datePublished\":\"2026-07-22T12:02:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage\",\"url\":\"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg\",\"contentUrl\":\"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Main\",\"item\":\"https:\/\/otexe.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\/\/otexe.com\/en\/category\/uncategorized\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/otexe.com\/en\/#website\",\"url\":\"https:\/\/otexe.com\/en\/\",\"name\":\"OTEXE\",\"description\":\"Is a community where the best minds in dentistry are creating the future of the industry\",\"publisher\":{\"@id\":\"https:\/\/otexe.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/otexe.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/otexe.com\/en\/#organization\",\"name\":\"Otexe\",\"url\":\"https:\/\/otexe.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otexe.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/otexe.com\/wp-content\/uploads\/2025\/07\/logo.png\",\"contentUrl\":\"https:\/\/otexe.com\/wp-content\/uploads\/2025\/07\/logo.png\",\"width\":697,\"height\":697,\"caption\":\"Otexe\"},\"image\":{\"@id\":\"https:\/\/otexe.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/otexeworld\/reviews\",\"https:\/\/x.com\/otexeworld\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/otexe.com\/en\/#\/schema\/person\/9140d95fa9a582da764836aeeea66419\",\"name\":\"news bot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otexe.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/126946fb002d82862ee4daf1c3c87cd017acab2d58cb90a684793b86e7347e3d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/126946fb002d82862ee4daf1c3c87cd017acab2d58cb90a684793b86e7347e3d?s=96&d=mm&r=g\",\"caption\":\"news bot\"},\"url\":\"https:\/\/otexe.com\/en\/author\/news-bot\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market - OTEXE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/","og_locale":"en_US","og_type":"article","og_title":"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market - OTEXE","og_description":"Austrian CAD\/CAM systems manufacturer refutes industry rumors about financial difficulties and possible sale, pointing to sustained business growth. Company CEO J\u00fcrgen Kisel gave a comprehensive interview about current strategy and reasons for market speculation, emphasizing that in the economically challenging 2025, the company demonstrated positive momentum. Growth Paradox Against the Background of Reorganization Rumors about [&hellip;]","og_url":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/","og_site_name":"OTEXE","article_publisher":"https:\/\/www.facebook.com\/otexeworld\/reviews","article_published_time":"2026-07-22T12:02:40+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg","type":"image\/jpeg"}],"author":"news bot","twitter_card":"summary_large_image","twitter_creator":"@otexeworld","twitter_site":"@otexeworld","twitter_misc":{"Written by":"news bot","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#article","isPartOf":{"@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/"},"author":{"name":"news bot","@id":"https:\/\/otexe.com\/en\/#\/schema\/person\/9140d95fa9a582da764836aeeea66419"},"headline":"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market","datePublished":"2026-07-22T12:02:40+00:00","mainEntityOfPage":{"@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/"},"wordCount":452,"commentCount":0,"publisher":{"@id":"https:\/\/otexe.com\/en\/#organization"},"image":{"@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage"},"thumbnailUrl":"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg","articleSection":["Technologies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/","url":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/","name":"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market - OTEXE","isPartOf":{"@id":"https:\/\/otexe.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage"},"image":{"@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage"},"thumbnailUrl":"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg","datePublished":"2026-07-22T12:02:40+00:00","breadcrumb":{"@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#primaryimage","url":"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg","contentUrl":"https:\/\/otexe.com\/wp-content\/uploads\/2026\/07\/amann-girrbach-addresses-rumours_1.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/otexe.com\/en\/amann-girrbach-strategic-restructuring-and-transformation-from-laboratory-niche-to-mass-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Main","item":"https:\/\/otexe.com\/en\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/otexe.com\/en\/category\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Amann Girrbach: Strategic Restructuring and Transformation from Laboratory Niche to Mass Market"}]},{"@type":"WebSite","@id":"https:\/\/otexe.com\/en\/#website","url":"https:\/\/otexe.com\/en\/","name":"OTEXE","description":"Is a community where the best minds in dentistry are creating the future of the industry","publisher":{"@id":"https:\/\/otexe.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/otexe.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/otexe.com\/en\/#organization","name":"Otexe","url":"https:\/\/otexe.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otexe.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/otexe.com\/wp-content\/uploads\/2025\/07\/logo.png","contentUrl":"https:\/\/otexe.com\/wp-content\/uploads\/2025\/07\/logo.png","width":697,"height":697,"caption":"Otexe"},"image":{"@id":"https:\/\/otexe.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/otexeworld\/reviews","https:\/\/x.com\/otexeworld"]},{"@type":"Person","@id":"https:\/\/otexe.com\/en\/#\/schema\/person\/9140d95fa9a582da764836aeeea66419","name":"news bot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otexe.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/126946fb002d82862ee4daf1c3c87cd017acab2d58cb90a684793b86e7347e3d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/126946fb002d82862ee4daf1c3c87cd017acab2d58cb90a684793b86e7347e3d?s=96&d=mm&r=g","caption":"news bot"},"url":"https:\/\/otexe.com\/en\/author\/news-bot\/"}]}},"_links":{"self":[{"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/posts\/23933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/comments?post=23933"}],"version-history":[{"count":2,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/posts\/23933\/revisions"}],"predecessor-version":[{"id":23935,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/posts\/23933\/revisions\/23935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/media\/23931"}],"wp:attachment":[{"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/media?parent=23933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/categories?post=23933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otexe.com\/en\/wp-json\/wp\/v2\/tags?post=23933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}