{"id":21682,"date":"2026-06-02T09:00:00","date_gmt":"2026-06-02T06:00:00","guid":{"rendered":"https:\/\/otexe.com\/?p=21682"},"modified":"2026-05-30T15:22:52","modified_gmt":"2026-05-30T12:22:52","slug":"dentsply-sirona-prioritizes-connected-dentistry","status":"publish","type":"post","link":"https:\/\/otexe.com\/en\/dentsply-sirona-prioritizes-connected-dentistry\/","title":{"rendered":"Dentsply sirona prioritizes connected dentistry"},"content":{"rendered":"<h1>\u201cWe must look at the workflow through the dentist\u2019s eyes\u201d: Dentsply Sirona CEO outlines priorities for 2026<\/h1>\n<h2>Introduction \/ background<\/h2>\n<p>At the inaugural Dentsply Sirona World Germany in Bonn, Dental Tribune International conducted an interview with Dentsply Sirona CEO Daniel Scavilla (interview by Jeremy Booth, published 6 May 2026). Scavilla\u2014who has more than 30 years\u2019 experience in medical technology and pharmaceuticals\u2014described a series of organisational and commercial initiatives intended to position the company amid accelerating digital transformation in dentistry.<\/p>\n<h2>What was discussed and planned<\/h2>\n<p>Scavilla summarised a set of tactical and structural moves Dentsply Sirona will pursue through 2026 and beyond. Key actions he described include:<\/p>\n<ul>\n<li>Prioritising dental laboratories by establishing a council of laboratory owners that reports directly to him, and restructuring the sales approach (initially in the US, then across Europe) to deploy more representatives dedicated to laboratory business.<\/li>\n<li>Pushing the concept of \u201cconnected dentistry\u201d as a mainstream model for clinical practice\u2014enabling seamless data transfer, AI-assisted diagnostics and closer collaboration among clinicians, laboratories and patients.<\/li>\n<li>Targeting operational and commercial improvements in three strategic areas: restoring US business performance, strengthening the company\u2019s implant strategy, and accelerating growth in orthodontics. Scavilla emphasised these are multi-year efforts extending beyond 2026.<\/li>\n<li>Re-engineering organisational complexity to increase frontline sales presence and free capacity for commercial growth, clinical education and innovation.<\/li>\n<li>Building dedicated advisory teams for implant dentistry and orthodontics, and involving a broader range of practicing dentists in research and development to ensure products match real-world workflows.<\/li>\n<li>Expanding clinical education: increasing investment in the peer-to-peer programme by 50% this year, with plans to repeat that increase in 2027; initial educational emphasis will be implants and orthodontics, delivered both online and locally.<\/li>\n<li>Refreshing the board with three financial and strategic executives\u2014Don Zurbay (former CEO of Patterson Companies), Jim Forbes (investment banking experience) and Brian McKeon (strategic adviser)\u2014to support dealer strategy, capital allocation and strategic oversight.<\/li>\n<\/ul>\n<h2>Key findings from the interview<\/h2>\n<p>Scavilla framed the company\u2019s strategy around a customer-centric cultural shift. He stated that Dentsply Sirona must increasingly view processes \u201cthrough the dentist\u2019s eyes\u201d and make clinicians active participants in product design and advisory activities. He positioned connected dentistry as an inevitable industry trajectory and highlighted operational benefits such as improved workflow efficiency, greater patient throughput (including single-visit workflows), enhanced diagnostic capability and higher treatment acceptance when digital integration and AI are employed.<\/p>\n<blockquote>\n<p>\u201cWe must look at the workflow through the dentist\u2019s eyes,\u201d Scavilla said, and described connected dentistry as \u201cthe inevitable future.\u201d<\/p>\n<\/blockquote>\n<p>Scavilla also underscored the primacy of restoring the US business as foundational to global performance: \u201cThe first priority is getting the US business back to a strong position.\u201d He presented the Naples-to-board changes and advisory structures as mechanisms to achieve a faster, more accountable and customer-responsive organisation.<\/p>\n<h2>Relevance for dental practice<\/h2>\n<ul>\n<li>Laboratory integration: Dentsply Sirona intends to deepen direct engagement with laboratory owners and allocate more commercial resources to lab relationships. Dentists working with laboratories may see new offerings and altered commercial interfaces as those relationships evolve.<\/li>\n<li>Product development and R&#038;D: The company plans to involve a broader range of practicing dentists in product development stages, potentially increasing the clinical applicability of future devices and workflows.<\/li>\n<li>Education and adoption support: Increased investment in peer-to-peer programmes and a dual online\/local education model\u2014initially prioritising implants and orthodontics\u2014may provide clinicians with additional training resources tied to the company\u2019s product portfolio.<\/li>\n<li>Digital workflow emphasis: The CEO\u2019s emphasis on connected dentistry and single-visit solutions signals continued prioritisation of integrated scanners, software, AI tools and chairside-lab connectivity\u2014areas likely to feature in the company\u2019s commercial and educational activity.<\/li>\n<\/ul>\n<h2>Limitations and context<\/h2>\n<p>The article reports the CEO\u2019s statements of intent and strategic priorities rather than independently verified outcomes. Many initiatives described are ongoing organisational changes and future investments, some of which extend beyond 2026. Clinicians should view these as company plans that may influence product availability, education and commercial interactions but are not clinical endorsements or proven practice-level outcomes.<\/p>\n<h2>SOURCE<\/h2>\n<p><a href=\"https:\/\/www.dental-tribune.com\/news\/we-must-look-at-the-workflow-through-the-dentists-eyes\/\"><\/a>https:\/\/www.dental-tribune.com\/news\/we-must-look-at-the-workflow-through-the-dentists-eyes\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe must look at the workflow through the dentist\u2019s eyes\u201d: Dentsply Sirona CEO outlines priorities for 2026 Introduction \/ background At the inaugural Dentsply Sirona World Germany in Bonn, Dental Tribune International conducted an interview with Dentsply Sirona CEO Daniel Scavilla (interview by Jeremy Booth, published 6 May 2026). Scavilla\u2014who has more than 30 years\u2019 [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":21680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[266],"tags":[],"class_list":["post-21682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-in-dentistry","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dentsply sirona prioritizes connected dentistry - OTEXE<\/title>\n<meta name=\"description\" content=\"At the inaugural Dentsply Sirona World Germany in Bonn, Dental Tribune International conducted an interview with Dentsply Sirona CEO Daniel Scavilla (interview by Jeremy Booth, published 6 May 2026). 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