Company 3Shape has announced a significant change in its leadership, highlighting the contribution of one of its most influential innovators. After 25 years at the forefront of the company’s development, Dr. Rune Fisker, Senior Vice President of Product Strategy, is leaving his current position and transitioning to a new role as an external executive advisor to the CEO.
Legacy of innovation and advancement in digital dentistry
Dr. Fisker’s professional journey since joining 3Shape at its earliest stages has been closely intertwined with innovation, strategic vision, and growth. He laid the groundwork for the development of 3Shape’s revolutionary intraoral scanner, shaped the company’s product organization, and actively promoted digital dentistry worldwide. His contribution has had a significant impact on the development of the entire industry.
Commentary from 3Shape’s CEO
“Rune’s dedication, energy, and relentless pursuit of innovation have played a key role in transforming 3Shape into the global market leader it is today,” noted 3Shape CEO Jakob Paulsen. “We are pleased that Rune will continue contributing to the company’s development in his new capacity, working directly with me and helping to shape the next stage of our journey.”
Ensuring continuity of product strategy
As part of the transition period, 3Shape has initiated the process of selecting a new Senior Vice President of Product Strategy. The new executive will join the top management team and report directly to the CEO, ensuring continuity and injecting new momentum into the implementation of the company’s ambitious strategy. During the interim, the responsibilities of the head of product strategy will be temporarily assumed by the company’s Chief Technology Officer, Niklas Blom.
Dr. Fisker’s new role and outlook for the future
The appointment of Dr. Fisker as an external executive advisor reflects both his exceptional legacy and his ongoing importance to 3Shape’s future. Although he is stepping away from daily operational management, Dr. Fisker remains deeply engaged in the company’s mission, supporting its commitment to transforming dentistry through innovation.

